What would make a planetarium cool?

Hey everyone. I am a employee at a planetarium on a college campus, and we are having a brainstorming meeting coming up. I have been igned to the "What would make our planetarium more cool/ how can we bring more people in?" section. One thing i thought of is maybe showing Star Wars or a space movie, since the planetarium's ceiling is pretty much a mini I-max. The thing with that is people will want to bring food in, but with a $300,000 instrument in the middle, and drunk college kids, idk if that is a good idea. Does anybody have any ideas of possible show ideas? or just any events you guys think might be cool and attract people to come to the planetarium? Any ideas are appreciated, thank you!